Considering for a domain name is something that requires a lot of thought process. The domain name is the identity for your company over the web. It should not only be seen but also should fit or rather go with the business which can be easy to find and promote.
Following are a few tips that one should keep in mind while selecting a perfect domain name.
- Keep it easy to type
One of the most difficult things is to find a domain name which is very easy to type. Slangs like (u instead of you) or words with multiple spellings (express vs. xpress), may get difficult for the customer to search your business.
- Keeping it short
The domain name should not be long or complex, there is a risk that the customers might mistype or misspell it. So, the solution is going short and simple.
- Useof keywords
The keywords which describe the services that you offer can be embedded in the domain name. Say you are a car decorator i.e. one that adds the music system, seat covers etc the domain name can be cardecorator.com. Such keywords should be used which are used for searching your products or services. It also helps in improving your rank on the search engines which will help in improving the traffic.
- Target your area
If your business is local then you can consider adding your city or state in the domain name which can make it easier for the customers to search and remember you.
- Avoid using numbers and hyphens in between
Numbers or hyphens used in between are often misunderstood. People find it confusing if they have to write numeric (4) or spell it as (four) or if there is a dash they forget to misplace that. If you have a requirement for any of these in your domain name then there should be different variations registered to be on the safer side.
- Be memorable
You can find lakhs of domain name, so you should be having a domain name which is memorable and catchy. Once you have thought of a name, share it with your friends so that you can get some inputs from them. Once you’re done with all of it then register and get that website done.
- Research a lot
Make sure that the name that you are selecting is not trademarked or copyrighted by anyone else. If it is used by another company and you use the same then you may face plenty of legal issues and it would cost a lot to you and even the domain.
- Using the correct domain name extension
Extensions are the suffixes like .com, .in etc which are used at the end of the web address. They have specific uses, you should select one which should be best for your business. One of the most popular domains is the .com one as it has been there for a long time. One can even have generic domain names which can offer a great opportunity. Here are a few more extensions:
- .co – it’s an abbreviation for company, commerce and community.
- .info – informational sites.
- .net – having technical, internet infrastructural site
- .org – non-commercial organizations and profits
- .biz – business or commercial use like the e-commerce sites.
- .me – blogs resumes or personal sites.
- Protecting and building your brand
For protecting your brand you should purchase various domain extensions and even the misspelled versions of the brand. This should be done to avoid the competitors for registering different versions and also ensure that the customers should be directed to the website even if they mistype it.
- Act as fast as you can
Domain names sell fast and quick. They are inexpensive so if you liked any name then register it faster. If the name that you like is not available then you will have different alternatives for it and find that perfect domain name for you.
We at Leap Switch will help you finding that appropriate domain name for you. It’s not a complex process and you need not worry on it as we are here offering you with 24*7 services.